The story of Apollo 13 astronauts trying desperately to get back to Earth after a failed mission has a lesson for B2B marketers.
Astronauts used the moon’s gravitational pull to slingshot them so they had enough power left to get back to Earth.
B2B marketers: Facebook is your moon.
But while Facebook may not be your final destination for marketing to B2B customers, it has incredible gravitational pull. Savvy marketers, like the astronauts aboard the Apollo 13 mission, can leverage that pull to take them where they want to go.
Here’s how one scrappy new B2B services company is doing just that.
The three-stage approach
Y Scouts, a small executive search firm that started in 2012 in the Phoenix area, needs to foster brand recall in a crowded field in an industry that frankly isn’t very sexy.
They’re meeting that challenge with a three-stage approach: 1) getting out of their seats, 2) leveraging with Facebook and 3) building relationships.
Organization: Y Scouts
Social Media Handles & Stats:
- Website — Y Scouts
- Facebook — 412 fans (103 per employee)
- LinkedIn — 84 followers (21 per employee)
- Twitter — 404 followers (101 per employee)
- Daily website traffic increased 500% during the first month of the “What’s Your Why?” tour
- Number of talent community applications up 500% during the first month of the “What’s Your Why?” tour
- Total hours expended on the “What’s Your Why?” tour over four months: 100
- Top three drivers of website traffic: 1) Google, 2) Facebook, 3) LinkedIn
- Average time spent on the website from LinkedIn visitors is more than the average of Facebook and Twitter visitors combined
“Less than a third of people who get up in the morning and go to work are enjoying their work and putting their heart, body and soul into it,” said Brian Mohr, co-founder and vice president of Y Scouts, citing a Gallup employee engagement survey. The survey showed that only 29% of American workers are engaged in and enthusiastic about their work.
Y Scouts believes in a purpose-based approach that matches the values and beliefs of companies and potential employees, rather than focusing on keyword commonality between résumés and job descriptions.
“We believe that is the only way to recruit,” said Mohr. “Engagement comes from believing in what you do.”
The challenge: spread their purpose-based message and foster brand recall amidst hundreds of other local staffing companies.
To know more about Social Media Marketing, click here.
Do you use YouTube videos to market your business?
Are you wondering how you can get more viewers and engagement for your channel?
To learn about how YouTube can help you build your brand and authority, I interview Steve Spangler for this episode of the Social Media Marketing podcast.
More About This Show
The Social Media Marketing podcast is a show from Social Media Examiner.
It’s designed to help busy marketers and business owners discover what works with social media marketing.
The show format is on-demand talk radio (also known as podcasting).
In this episode, I interview Steve Spangler, author of Fire Bubbles and Exploding Toothpaste and Naked Eggs and Flying Potatoes. He also has three YouTube shows focused on science experiments. They include Sick Science, The Spangler Effect and Spangler Science TV.
Steve shares how he uses YouTube to build his brand and business and his experiences along the way. You’ll learn how to measure feedback and metrics from your viewers to boost your video engagement and visibility.
Share your feedback, read the show notes and get the links mentioned in this episode below!
Here are some of the things you’ll discover in this show:
Steve’s YouTube story
You’ll hear the story of how in September 2005, on Spangler Science Monday on NBC, Steve did one of his experiments on live TV with his co-anchor. The experiment was to drop a Mentos candy into a bottle of diet coke. The co-anchor he was working with didn’t move away fast enough and she got covered in soda. This is how he wrote a post called “News Anchor Gets Soaked, Science Experiment Goes Awry.”
The post went viral. And he got called into the office at Gannett, because they wanted to know what he had done to shut down the server. The video got a million views on YouTube back then.
Steve says that although you don’t get rich off of the video, you do acquire some business success when you find out what to do with the video or traffic.
Listen to the show to find out how Steve’s Mentos experiment led to an agreement with Mentos to produce Geyzer tube related toys.
To read the full article, click on the link below:
Are you struggling to keep up to date with the best social media marketing tips?
Would you like to know how to get the best results with your social media marketing?
We asked twenty-one social media marketing experts to share their best social media tips today.
Here’s what they had to say.
#1: Attract Leads With Facebook Offers
If you’re looking for a new way to attract quality leads using social media, try Facebook Offers.
Facebook Offers are a type of Facebook ad, but they work a bit differently than a traditional Facebook Ad. You can set them up directly from your Facebook Page (no need to go into the Ads dashboard) and they can be created for offline and online businesses.
Although you can use them for many different promotions, I’ve seen the highest conversion rates when marketers use Offers to attract quality leads.
To read the full article, click on the following link