In the latest video from Google’s head of search spam, Matt Cutts, he addresses Google’s standards for manually removing spam from the Google index.
Matt Cutts first said and repeated it a couple times within the video that Google will not penalize or ban a site that is being critical of Google. Matt said:
“One thing that we don’t do it is just say or someone has been critical of Google, therefore take action. We’re big believers in the Voltaire saying of I might not agree with what you say but I’ll defend to death your ability to say it. So just because you’re critical of Google that’s not the sort of thing where we’re gonna mark your site as spam.”
Outside of that, Matt outlines how Google makes sure they are consistent as possible when they take manual action. They include: Google has very clear webmaster guidelines
- Most manual penalties are indeed “clear cut cases” and easy
- Google has training sessions
- Google has “shadowing” to train new team members
- Google will always review new manual penalties set by new Googlers
- They do random spot checks for quality throughout the database
- There are philosophical questions in the spam gray zone where they work together as a team to come to a consensus.
- Google is not bound by a narrow view, they look at the whole holistic picture. Such as looking at repeat spammers, malware cases and so on. Anything that is counter to the spirit of the guidelines, they will act on them.
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“If we were going to build AdWords today, what would it look like?” That’s the question Google’s Nick Fox, VP of Product Management, and his team began asking last year. The result is AdWords enhanced campaigns, a major update announced today that is designed to simplify campaign management across multiple devices, and to increase adoption rates of mobile advertising among small and medium sized businesses.
PPC managers have become accustomed to the time-consuming workarounds needed to target ads by device type and location by cloning campaigns and managing granular settings and bid strategies.
With enhanced campaigns, managers will set different bids and show different ads based on a user’s device type, location and time of day, all within one campaign.
Here is an example from the Adwords blog:
A breakfast cafe wants to reach people nearby searching for [coffee] or [breakfast] on a smartphone. Using bid adjustments, with three simple entries, they can bid 25% higher for people searching a half-mile away, 20% lower for searches after 11am, and 50% higher for searches on smartphones. These bid adjustments can apply to all ads and all keywords in one single campaign.
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The quest for the right Google Analytics dashboard, custom report or advanced segment generally begins with a problem that you cannot solve. Until now, you searched for others with your same problem and hoped they shared the solution in a blog post so you didn’t have to figure it out all by yourself. While there’s real value in solving your own issues, that take so much time to figure out; whereas, finding a solution that others have created is a win in my book.
Google Analytics Solution Gallery
Last week, Google announced an effort to make finding such solutions even more easily available for anyone using Google Analytics. The Google Analytics Solution Gallery features solutions focused on campaigns dedicated to branding, e-commerce, lead generation and more.
The interface is a nice feature, and allows you to select the Type of report, the solution you seek, and the marketing function you want to track, giving you a list of related dashboards,advanced segments and custom reports. All are easy to install by simply clicking “download” and choosing the correct Analytics profile from your Analytics account.
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