Using YouTube to Build Your Brand, Authority and Business | Social Media Examiner

Do you use YouTube videos to market your business?

Are you wondering how you can get more viewers and engagement for your channel?


To learn about how YouTube can help you build your brand and authority, I interview Steve Spangler for this episode of the Social Media Marketing podcast.


More About This Show


The Social Media Marketing podcast is a show from Social Media Examiner.


It’s designed to help busy marketers and business owners discover what works with social media marketing.


The show format is on-demand talk radio (also known as podcasting).


In this episode, I interview Steve Spangler, author of Fire Bubbles and Exploding Toothpaste and Naked Eggs and Flying Potatoes. He also has three YouTube shows focused on science experiments. They include Sick Science, The Spangler Effect and Spangler Science TV.


Steve shares how he uses YouTube to build his brand and business and his experiences along the way. You’ll learn how to measure feedback and metrics from your viewers to boost your video engagement and visibility.


Share your feedback, read the show notes and get the links mentioned in this episode below!


Listen Now


You can also subscribe via iTunes, RSS, Stitcher or Blackberry.

Here are some of the things you’ll discover in this show:


YouTube Visibility


Steve’s YouTube story


Steve shares his story of how he first started out, and along the way started working in television with Denver NBC affiliate KUSA-TV 9News as their Science Education Contributor.


You’ll hear the story of how in September 2005, on Spangler Science Monday on NBC, Steve did one of his experiments on live TV with his co-anchor. The experiment was to drop a Mentos candy into a bottle of diet coke. The co-anchor he was working with didn’t move away fast enough and she got covered in soda. This is how he wrote a post called “News Anchor Gets Soaked, Science Experiment Goes Awry.”




The post went viral. And he got called into the office at Gannett, because they wanted to know what he had done to shut down the server. The video got a million views on YouTube back then.


Steve says that although you don’t get rich off of the video, you do acquire some business success when you find out what to do with the video or traffic.


Listen to the show to find out how Steve’s Mentos experiment led to an agreement with Mentos to produce Geyzer tube related toys.

To read the full article, click on the link below:

Using YouTube to Build Your Brand, Authority and Business | Social Media Examiner.


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